Mean Markets and Lizard Brains
How to Profit from the new Science of Irrationality
December 6, 2008
In Mean Markets and Lizard Brains, Terry Burnham—an economist who has a proven ability to translate complex topics into everyday language—reveals the biological causes of irrationality and its connection to the way we invest. The human brain contains ancient structures that exert powerful and often unconscious influences on behavior. This "lizard brain" may have helped our ancestors eat and reproduce, but it wreaks havoc on our finances. Going far beyond cataloguing our financial foibles, Dr. Burnham applies this novel approach to all of today's most important financial topics—the stock market, the economy, real estate, bonds, mortgages, inflation, and savings. This broad and scholarly investigation provides an in-depth look at why manias, panics, and crashes occur and how you can profit from this knowledge.
Terry Burnham is a Harvard economist who studies the biology of economic behavior. A former professor at the Harvard Business School, he is now Director of Economics at Acadian Asset Management LLC, a firm the manages $60 Billion. Dr. Burnham has a Ph.D. in business economics from Harvard University.